By now I’m sure most of you have taken some time to explore the new ARTicles of Clothing blog. In case you missed some of the new features, I wanted to give you a tour!
NEW Logo and Tagline
AOC has a brand new logo and its first ever tagline. I used Google fonts to download and pair easy-to-read fonts for the logo as well as graphics and content. Although AOC’s About page is still under construction, I wanted to introduce a tagline as the first step in more clearly defining AOC’s brand. Year one of AOC lacked some direction and focus, but the concept of style telling a story has always been at AOC’s roots.
NEW Color Story
The colors of AOC have not changed drastically. However, the goal of altering AOC’s fonts and slightly modifying AOC’s colors was to create a more crisp, clean, and bold look. I coupled the original AOC orange with a bolder magenta in place of the previously used pink.
NEW Top Menu Bar Items
AOC’s old menu bar was outdated and ineffective. The original menu items no longer aligned with AOC’s focus, so changing this key navigation tool was essential to refining AOC’s brand. Although AOC is not exclusively a personal style blog, I wanted a section that complied my personal style looks. The next section is one I’m very excited about: the styling section. Over the past several months, I’ve been pursuing styling opportunities, and I’m thrilled to share my work thus far. I’m also proud to showcase my partnerships. I’ve been fortunate to work with some amazing regional and national brands that I truly believe in and fully endorse.
NEW Sidebar Items
In order to cultivate more consistency on AOC, for the next year I’m giving each month a theme, located under the search bar on the sidebar. September 2014 is the Month of Firsts, which kicked off with AOC’s first birthday and AOC’s first YouTube video. Click the “month of” icon to view all posts from the month tagged with the theme. Another new addition to the sidebar is a link to AOC’s new YouTube channel, located next to AOC’s other social media outlets. Finally, I’m proud to showcase my membership in the Midwest Style Bloggers community.
Year two of AOC is just getting started. So stay tuned for AOC’s all NEW About page – coming soon – and other exciting improvements in the months to come!