Whether you’re a blogger, freelancer, entrepreneur, or small business owner, you’ve probably attended or considered attending a conference in your field. What you’ve most likely discovered in researching or going to one is that they’re a major investment of your time and money. Unfortunately, finding the right conference can be a bit like finding the right hair stylist – you don’t know if it’s going to be amazing or disappointing until you’ve paid up and sat in the chair. So before you budget, save, and book your next conference, be sure you choose the best one for you and your business. Ask yourself these five important questions, and check out these great, comprehensive resources to help you research and register for your next conference.
What’s resources do you have?
Before you start looking for a conference you should determine the resources you have to invest – ask yourself, what’s my budget and how much time do I have? Some conferences are only half a day and may cost around $100, while others can span over the course of several days and cost close to $1000 or more. It’s important to be clear on your resources before you go searching so you don’t over extend yourself. You can expense a conference to your business, but you still need to be certain your finances are intact before committing. It’s also essential that it works into your personal and professional calendar. Even if the conference is booked out further than your work schedule, you’ll be able to notify your clients accordingly.
Where do you want to go?
Now that you’ve got an idea of the time and money you can invest in a conference, you can determine where you want to go: somewhere local, somewhere out of state, or somewhere international. This decision may be dictated by the resources you have, but there are other factors to take into account when choosing a location. Do you want to connect more deeply with your regional network? Do you want to gain more national exposure? Do you want to experience your industry from the perspective of another culture? While contemplating these questions, you should keep your target audience and client base in mind in addition to the personal growth you hope to achieve.
How do you learn best?
Once you’ve covered the logistics of where you want to go and how you’re going to get there, you can focus on what you want to gain from the conference. In my experience, taking into account your personal learning style is one of the most important steps you can take in choosing the best one for you. Think back to academia – did you thrive in a larger or smaller class size? Consider lectures or workshops you’ve attended in your professional life – do you enjoy engaging with the speaker and other attendees or do you prefer to soak it all in with your eyes, ears, and notepad? Being clear on the type of environment in which you’re going to learn most effectively is essential to having the best possible conference experience.
Why do you want to attend?
Knowing the purpose or intention behind why you want to attend a conference is also key. It’s pretty easy for a conference to catch your eye just because the price is right, the location is convenient, or the lineup of speakers is amazing. However, if you don’t know what knowledge, skill, or connection you want to walk away with at the end, you could be left with a great experience and nothing to show for it. Are you hoping to build and expand your network or are you looking to learn a new skill or more about a particular subject matter? Maybe you’re at a transitional moment in your career or planning to expand your business in a big way, and you need more insight before you get started. Determining why you want to attend will help you to have the best conference experience.
Who do you want to connect with?
Whether your primary goal is to network or not, you will have the opportunity to connect with others no matter what conference you attend. Considering who you want to connect with is one more factor to take into account as you hone in on your decision. Do you want to connect with peers in your field, industry veterans, or potential clients? Peers are pretty easy to engage with at any conference, but if you want to be able to interact directly with the speakers or presenters, you should consider one with a more intimate atmosphere. Conferences are also a place to connect with potential clients – just look for a one that’s hosting companies, brands, or sponsors on site.
Now that you have a clearer picture of what you’re looking for in a conference, it’s time to start searching! Check out these three awesome and comprehensive resources to get started:
2015 is fast approaching. While it’s always a good time to reinvent yourself, the New Year is a particularly poignant occasion to do so. Perhaps you’re planning to look for a new job or pursue a new career in 2015. Maybe you’re hoping for a promotion at your current company in the New Year. Is 2015 the year you monetize your hobby into a serious side project? Have you been considering launching a blog? There are numerous reasons to think about renewal as a New Year draws near.
A portrait session is the perfect way to jump-start a new you for the New Year.
There was a time when portraits were primarily reserved for special occasions – think yearbook photos or family Christmas cards. No more! Anyone with some disposable income (or, hey, some Christmas cash) can afford a professional portrait and present a more polished image.
We live in a time when social media has given almost everyone a public persona, and sometimes it’s tough to say where personal ends and where professional begins. A social media photo is often the first impression you make, and more and more it seems an iPhone and an outstretched arm won’t suffice. Don’t you want an image that makes people stop and say, “maybe I want to look a bit closer,”?
If you’re ready to kick off the New Year with a new you, join Angie Webb of Angie Webb Creative for a Headshot Mini Sessions Event from 10:00am to 1:00pm on Saturday, January 10. Each session lasts 20 minutes, and you’ll get the opportunity to shoot with up to two different backdrops. Afterward, you’ll be able to view your proofs online and select two images to be fully retouched by Angie. This exclusive event is limited to eight slots, and space is filling up fast – register now!
BONUS – Complimentary Styling Consultation from Yours Truly
As a bonus, I’m offering complimentary styling consultations for those participating in the event. Once you register with Angie, connect with me to arrange an in-person or online styling consultation free of charge!
Who needs a headshot?
Anyone and everyone! Business professionals, small business owners, entrepreneurs, event planners, photographers, makeup artists, hair stylists, models, actors, students, fellow bloggers – people from all walks of life can benefit from a high-quality headshot.
Where can I use my headshot?
Again, the possibilities are endless – personal or professional social media accounts (Facebook, Twitter, Instagram, Pinterest, LinkedIn, Google+, and so on), personal or professional websites (digital portfolios, personal blogs, your company’s website, etc.), job applications… believe me, you’ll get good use out of your headshot! I know I have!
Why would I need styling assistance for my headshot?
When you look good, you feel good – dressing well boosts your confidence. Many people feel they can’t afford to be stylish, but you can show your personal style without overspending (or spending at all). Sometimes all it takes is looking at your wardrobe with a fresh perspective – it can be as simple as accessorizing.
About Angie Webb Creative
Angie Webb is a brand designer and consultant who assists businesses and individuals in creating a visual look and feel for their brand. Angie’s services go beyond that of a typical designer with her holistic branding approach. First, Angie walks each and every one of her clients through an in-depth process of discovery to find out who they really are and how they want to portray themselves to the world. From there, Angie helps them create a visual identity and other supporting elements, including but not limited to photography, website design, and print materials. Her work doesn’t stop there! Angie then assists her clients in implementing their new identity and moving forward with their renovated brand. Through a clear and thorough process, comprehensive strategy, and coaching, Angie helps businesses and individuals succeed and thrive for the long term.