Last week I had a girl’s night with one of my friends and fellow Spark co-leaders. After much-needed mani/pedis, we sat down over wine and cheese to catch up. Inevitably, the conversation shifted to our work and, eventually, to the upcoming Spark event, focusing on growing your freelance business. We commiserated about feeling underqualified to lead a discussion on the topic since it was something we each struggled with in our careers.
A week later, the moment of truth arrived: the night of the monthly Spark event. I approached it optimistically, hoping a freelance veteran would attend and spill the magic secret to get from point A to point B in your freelance career. Of course there is no magic or secret to growing your freelance business. What I took away from the discussion is that in order to take your freelance career to the next level, you have to achieve a careful balance of give and take – it’s all about knowing what’s worth investing to get a better return.
What You Put In
Bottom line: you have to put something in to get something out. Your most valuable resources are time and money, and you have to learn to invest both wisely to successfully grow your business.
One of the most common time investments for freelancers is pitching – pitching concepts to leads in hopes of gaining a new client or pitching new ideas to existing clients in hopes of expanding their scope of work. Once you begin to grow your freelance business, time becomes an increasingly precious (and sometimes scarce) resource – your cash flow may vary, but there are only 24-hours in a day! When time starts to become your limiting factor, it may mean that you need to invest some money into outsourcing a portion of your workload by either hiring an employee or automating some of your tasks.
Investment: Time Investment: Money
Example: Pitching Example: Outsourcing
What You Get Out
The amount of money you earn isn’t the only way to measure your success as a freelancer. The amount of time you get back and can re-invest in your business is another good indicator of a growing and thriving freelance career.
Passive income is one way to give yourself more time. Yes, the term “passive income” is a bit misleading – it’s not completely passive. It typically requires you to devote a certain amount of time, and possibly money, upfront. The goal of passive income is for the return to eventually exceed that initial investment. It’s crucial that you’re clear on how much time or money will need to go into a passive income project upfront and what you’ll need to achieve in order to profit.
Another way to regulate your cash flow without raising your rates is to explore retainer packages and value-based pricing. A retainer may be a good option for a long-term client who gives you consistent work. With a retainer, a standard fee is agreed upon and paid upfront in order to secure your services on an as-needed basis. Value-based pricing is perfect for the client who’s in a rush or panic – one who’s either under a tight deadline or who’s had a hiccup in-house and needs help fixing the mishap. Having a standard rush-fee for these types of projects can help you to get more value for your time.
Return: Time Return: Money
Example: Passive Income Example: Retainer or Value-Based Pricing
If your business is on the way to reaching that next level, you may be wondering, what now? The next step could be considering an LLC or incorporation. Whether you want to grow your team, better protect your personal assets, or just add some extra credibility to your business, restructuring may be the way to go. Like everything you need to grow your freelance business, taking this step requires both time and money. Not sure if you’re ready to take the leap or if this would be a smart move for your business? Check out incorporate.com for more details on the process.
Freelancers Union Spark events take place monthly in over twenty cities around the country. Visit the Freelancers Union site to find out about a Spark event near you. Next month’s event is focused on financial freedom – you won’t want to miss it! If you’re in the NYC area, stop by the Manhattan Spark, and say hello! I’ll be there co-leading! For more information about Freelancers Union or Spark events, feel free to tweet me @AOCBlogGirl – I’d be happy to answer your questions.
Social media was intended to connect and build community, but as these platforms have evolved, we’ve started to use them to disengage. Social media has become an escape not a meeting place. All too often, we hide behind 140 carefully composed characters or the perfectly staged Instagram image. We feign enthusiasm or conviction, and we show the portion or version of ourselves we want to portray. What happened to true authenticity in social media? I found it on Periscope.
With the live-stream platform, it’s much more challenging to customize your persona. You can’t sit down for an hour and compose your scopes for the month, and you can’t schedule a Periscope broadcast on Hootsuite. Instead, you have to be present and engaged, and best of all, you have a live audience and interaction with real people.
I believe that Periscope represents the direction social media is heading. It’s getting back to the original purpose: to connect and build communities among likeminded people. This platform is forward-thinking, and I sense that people are intimidated by it. Yes, it’s much more comfortable and safe to hide within the confines of other social media platforms, and it’s a little bit terrifying to actually consider being vulnerable and truly authentic in the digital landscape. I urge you to face your fears! Download this application. Give it a try. Start out as an observer. You can join and never broadcast a livestream. You can simply watch others and join the conversation.
If you want to learn more about Periscope before creating an account, I highly recommend visiting the Facebook group Inspired Scope, created by Cathy Olson, the founder of Love Inspired. This group is a great place to start to understand Periscope better and receive support from others who are exploring the platform and helping it grow.
If you’re ready to take the plunge and join, I’ve made a list of ten interesting people you should check out and follow. Finally, join me on Periscope @AOCBlogGirl every Friday at 5:30P ET for #FridayUnfiltered, a community building scope for artists, bloggers, entrepreneurs, freelancers, and anyone who is self-employed! I hope to see you on Periscope TODAY!
10 People to Follow on Periscope:
@LoveInspired: daily business scopes
@CyndieSpiegel: business strategy scopes for creative entrepreneurs and badass women
@JessGrippo: dance breaks and creative inspiration
@JelloydJMJ: behind the scenes scopes of a recording artist
@DanelleMercurio: daily guided meditations and weekly horoscopes
@CourtRJ: daily copywriting and business scopes
@JennMSterling: health and wellness tips
@LindaUgelow: guided mediations and creative inspiration
@LizDiAlto: guided meditations and inspiration for women to connect with their bodies
@MelissaEEarle: photography and design tips for amateurs and professionals