Remember that girl from class whose style you adored? At times she was a bit eccentric, but she wore everything with confidence. Something about the way she dressed just worked, and you couldn’t go a day without noticing her ensemble. For Katelyn Kosinski, that girl was Willa, a classmate from her college days. Little did Katelyn know that a few short years later “Willa” would become the inspiration behind the name of her business, Woodbury Lane.
“When I searched the name ‘Willa’ and ‘Willa Boutique,’ I found it was already taken. So, I played around with ‘Willow” and ‘Willow Lane’ for a while. Realizing that I was hooked on the W and L being together, I landed on the name of my childhood street, Wood Berry Lane, but changed it to make just two words:” Woodbury Lane.
Willa was just the first bold, fashion forward female who inspired Katelyn to create Woodbury Lane.
“Truly my greatest influence has been the entire movement of women who are doing their own thing right now. There’s this revolution of girls who are insanely confident and driven, yet totally realistic in their goals… Gone are the days where women can only work for the man.”
Long before Katelyn took her first step toward launching Woodbury Lane, she had a clear vision of what drew her to a particular sense of style. The fashion was just one component. The confidence with which a woman wears the fashion and the pride a woman takes in her fashion are the foundation of Woodbury Lane’s aesthetic.
“[Woodbury Lane] speaks to the woman who takes pride in her wardrobe. Women who are not looking for ‘disposable clothing pieces,’ which are all too easy to come by nowadays. ‘Disposable clothing pieces’ are the ones that are incredibly trendy and poorly made. Woodbury Lane is the opposite – our clothes are of a great quality, and they’ll last for more than one season. Most of what we offer are classic basics and subtle trends that don’t necessarily scream ‘2015.’”
Katelyn gave a taste of what Woodbury Lane had to offer with a pop-up gift shop last holiday season, but the boutique officially opened its cyber doors last month with its first spring collection. The current inventory is stocked with a full line of clothing and accessories as well as select home and gift items. While each and every piece has its own unique appeal, Katelyn was quick to share a couple of her favorites.
“The Cream Tapered Pants are amazing because they could truly be worn all year long. They’re lightweight enough to wear throughout the summer, but they also look killer in winter thanks to the ‘winter neutrals’ and ‘winter whites’ trends that are happening right now. I’m also pretty obsessed (a word I try not to use often) with our Floral Drape Top. It’s just the most flattering piece, and the colors are spot on for spring and summer. It’s also really versatile because it’s slightly cropped, which would look awesome paired with a high-waisted skirt. However, it’s not so cropped that you’d be showing belly, so it still pairs well with denim too!”
Katelyn has been a successful blogger for almost two years, but Woodbury Lane is her first small business endeavor. Throughout the entrepreneurial process, she has realized the importance of taking the time to celebrate each and every achievement.
“As a small business owner, I’ve quickly learned that every endeavor, no matter the size, is exciting! My first sale, a new shipment of merchandise, or even a really nice compliment on the shop feels like a huge accomplishment!”
So, what’s next for Woodbury Lane? If you’re in the Milwaukee area, don’t miss the exclusive launch party on March 22. For the first time, you’ll be able to see, touch, and try on the items from Woodbury Lane’s first spring collection. Be sure to arrive early! Woodbury Lane has partnered with a number of other local creatives to compile swag bags for the first 30 purchasers. Don’t live in the Milwaukee area? Shop Woodbury Lane online 24/7, and follow along with the boutique’s latest collections, events, and special offers on Facebook, Twitter, and Instagram. Happy shopping!
Photographed by Laurelyn Savannah Photography
Most of you know my Midwestern fashion journey has been a long and rocky road. There’s no denying I’ve struggled with the transition between the South and Midwest, between the metropolis of Atlanta to the quaint town of Madison. It wasn’t until this year that I finally chiseled away that unfamiliar exterior and found some of my people – fashion people.
I met Pamela Wilson (the owner and originator of the designer women’s fashion destination in Madison, Wisconsin) at a panel hosted by the Madison Fashion Network. Shortly after, I paid a visit to her boutique, Iona, and for the first time in Madison, I felt like I was home.
If you’re looking for a piece of the big city in Madison, look no further than Iona. Iona is a carefully edited boutique featuring both established and emerging designers. It’s the type of boutique one would find in New York City, Los Angeles, or my hometown, Atlanta. With Iona, Pamela is elevating the fashion in Madison to a whole new level.
As part of the celebration of Iona’s one year anniversary, Pamela hosted an exclusive fall style guide event. Once again, proof of the innovative approach Pamela is bringing to the Madison fashion scene. Drawing on fall 2014 runway inspiration, trends set for the season, and an autumn color palette, Pamela composed a comprehensive fall style guide that aims to make fashion accessible to everyone.
I’ve complied a couple of the highlights from the event and am excited to share them with you here!
We discussed several looks from the fall 2014 runway and some of the top trends for the season. Then, we explored how to attain the looks and trends with pieces found at Iona.
BOLD COLORS & GRAPHIC PRINTS
LEATHER, BLACK, & WHITE
LAYERING KNITS & STATEMENT ACCESSORIES
The most insightful portion of the presentation was exploring color stories and exemplifying how to create them. The notion of taking a set of colors, walking into your closet, and pairing pieces of your wardrobe based on complementary color schemes seems so simple, yet I had never thought of composing an outfit in this way.
All of the pieces illustrated in the color stories can be purchased at Iona…
…viewed on Iona’s site and purchased via phone.
Hello Readers and Happy July!
To put it mildly, this month has been particularly busy with work projects, events, travel, a dear friend’s wedding back in my hometown, and some very exciting opportunities for ARTicles of Clothing Blog. Over the past several weeks, my digital presence has been somewhat diminished. Fortunately, the brunt of the busyness has passed, and I’m on the home stretch. So please continue to bear with me through the end of the month as I continue to come to you with slightly limited posts. In the mean time, I encourage you to explore past posts – there might be something fabulous you may have missed! Also, here are a five things to look forward to in the coming months:
1. The reveal of the FAN FAVORITE look for singer/songwriter Erica Bryan.
2. A feature on styling the men of Amsterdam Station for their NEW album “Stories from the Subtext” and their exclusive Album Release Party.
3. A fusion of storytelling and fashion celebrating Madison-based designer women’s boutique, Iona.
4. A spotlight on Jocelyn Negron, the designer behind my new favorite jewelry destination, Must Love Sparkle.
5. The ONE YEAR ANNIVERSARY of ARTicles of Clothing Blog!
As a graduate of the University of Georgia, I will always have an indescribably special place in my heart for Athens, GA (I know all fellow dawgs will agree). Athens has the highest concentration of culture per square mile of any town I’ve ever visited. Within a five mile radius of the downtown area you can dine at some of the best restaurants in the nation and shop at some of the highest caliber boutiques. Athens is also home to amazing spas and salons, quaint local bars and breweries, beautifully curated museums, intimate venues, and more. I could probably write a book praising all of the attractions in Athens, but in this City Hot Spot post, I will keep my focus on the fashion.
The fashion in Athens spans from high-end boutiques carrying top designer names to sustainable boutiques showcasing vintage and hand-made wares. It would be impossible to name just one fashion hot spot to visit in Athens. So, I’m breaking the shops down into four categories.
BEST LUXURY BOUTIQUE: Heery’s Clothes Closet
Heery’s has a better selection of top end designers than most department stores. The racks are lined with labels like Tibi, Nanette Lepore, Tory Burch, Milly, and Diane Von Furstenberg just to name a few. For over fifty years, Heery’s has been an essential fixture in the downtown landscape. They’re known for absolutely swoon-worthy window displays. I remember many a night passing Heery’s while bar-hopping and having to restrain myself from pressing my nose to the windows to oogle the new arrivals. If you’re on a budget, Heery’s holds phenomenal sales offering up to 80% off twice a year! But wait, it gets better! Whatever doesn’t sell at the major sales at Heery’s goes to one of their sister stores in Five Points, Four Seasons Fashion. Once the merchandise goes here, it’s up to 90% off! I’ve gotten some absolutely amazing items from these sales at a mere fraction of the retail price. P.S. Shop online here.
BEST EVERY GIRL BOUTIQUE: Encore
You may have seen me feature Encore in a previous post showcasing their Spring 2014 look book. Encore’s carefully curated look books are just one of the things that set this boutique apart from the countless others in the downtown area. Encore carries all the essential brands like Michael Stars, Sam Edelman, Tart, Joes Jeans, and many, many more. Think of this as the ultimate every-girl’s boutique whether you’re looking for the perfect dress or basic denim. Don’t forget your accessories! Encore also has a full line of jewelry, handbags, and other wares. No matter what your style – trendy, preppy, bohemian, classic – Encore has something for you. Encore’s owner Nikki Grant has truly raised the bar for fashion retail in Athens with tactful buying, impressive styling, and a very relatable online presence that appeals to girls of all ages and styles.
BEST SUSTAINABLE BOUTIQUE: Community
Community has added a whole new dimension to the fashion scene in Athens. It is a sustainable boutique situated in my all time favorite space in downtown, right above Jittery Joe’s. Community features vintage apparel and accessories, hand made wares by local artisans, and apparel that is designed in house from vintage pieces. In addition, Community offers sewing and knitting classes, alterations, private shopping parties, and closet consultations. Ultimately, Community has cultivated a place for those interested in the art of fashion design to connect and continue their education. They also demonstrate a strong advocacy for local artisans and sustainable fashion with an emphasis on unique style and impeccable quality. This is truly a carefully curated a one of a kind boutique. P.S. Shop online here and check out their OOTD here!
BEST CONSIGNMENT BOUTIQUE: Suska
You may have seen me feature my favorite consignment boutique in my Spring Cleaning: Closet Edition post back in April. Even though I haven’t lived in Athens for almost three years, this is still where I go to consign my clothes. I’ve yet to find a better consignment boutique in Georgia or elsewhere! Suska is located about two miles outside the downtown in five points. Suska’s owner, Susanna Drennen, founded the boutique in 2005 with a passion for fashion as well as eco-consciousness. She believes that buying second-hand or previously loved items is a great way to recycle, and I couldn’t agree more! Suska is not another Plato’s Closet. They do not give you cash on the spot. Through a methodical process they hand select every garment and research each item through a number of channels to assess its current value, taking into consideration factors like its original retail price, depreciation, and its resale potential. After the 45-day consignment period, you receive 40% of each item’s value in cash or check or 50% of each item’s value in the form of a store credit. Learn more about their process, policies, and how to consign here.