Remember that girl from class whose style you adored? At times she was a bit eccentric, but she wore everything with confidence. Something about the way she dressed just worked, and you couldn’t go a day without noticing her ensemble. For Katelyn Kosinski, that girl was Willa, a classmate from her college days. Little did Katelyn know that a few short years later “Willa” would become the inspiration behind the name of her business, Woodbury Lane.
“When I searched the name ‘Willa’ and ‘Willa Boutique,’ I found it was already taken. So, I played around with ‘Willow” and ‘Willow Lane’ for a while. Realizing that I was hooked on the W and L being together, I landed on the name of my childhood street, Wood Berry Lane, but changed it to make just two words:” Woodbury Lane.
Willa was just the first bold, fashion forward female who inspired Katelyn to create Woodbury Lane.
“Truly my greatest influence has been the entire movement of women who are doing their own thing right now. There’s this revolution of girls who are insanely confident and driven, yet totally realistic in their goals… Gone are the days where women can only work for the man.”
Long before Katelyn took her first step toward launching Woodbury Lane, she had a clear vision of what drew her to a particular sense of style. The fashion was just one component. The confidence with which a woman wears the fashion and the pride a woman takes in her fashion are the foundation of Woodbury Lane’s aesthetic.
“[Woodbury Lane] speaks to the woman who takes pride in her wardrobe. Women who are not looking for ‘disposable clothing pieces,’ which are all too easy to come by nowadays. ‘Disposable clothing pieces’ are the ones that are incredibly trendy and poorly made. Woodbury Lane is the opposite – our clothes are of a great quality, and they’ll last for more than one season. Most of what we offer are classic basics and subtle trends that don’t necessarily scream ‘2015.’”
Katelyn gave a taste of what Woodbury Lane had to offer with a pop-up gift shop last holiday season, but the boutique officially opened its cyber doors last month with its first spring collection. The current inventory is stocked with a full line of clothing and accessories as well as select home and gift items. While each and every piece has its own unique appeal, Katelyn was quick to share a couple of her favorites.
“The Cream Tapered Pants are amazing because they could truly be worn all year long. They’re lightweight enough to wear throughout the summer, but they also look killer in winter thanks to the ‘winter neutrals’ and ‘winter whites’ trends that are happening right now. I’m also pretty obsessed (a word I try not to use often) with our Floral Drape Top. It’s just the most flattering piece, and the colors are spot on for spring and summer. It’s also really versatile because it’s slightly cropped, which would look awesome paired with a high-waisted skirt. However, it’s not so cropped that you’d be showing belly, so it still pairs well with denim too!”
Katelyn has been a successful blogger for almost two years, but Woodbury Lane is her first small business endeavor. Throughout the entrepreneurial process, she has realized the importance of taking the time to celebrate each and every achievement.
“As a small business owner, I’ve quickly learned that every endeavor, no matter the size, is exciting! My first sale, a new shipment of merchandise, or even a really nice compliment on the shop feels like a huge accomplishment!”
So, what’s next for Woodbury Lane? If you’re in the Milwaukee area, don’t miss the exclusive launch party on March 22. For the first time, you’ll be able to see, touch, and try on the items from Woodbury Lane’s first spring collection. Be sure to arrive early! Woodbury Lane has partnered with a number of other local creatives to compile swag bags for the first 30 purchasers. Don’t live in the Milwaukee area? Shop Woodbury Lane online 24/7, and follow along with the boutique’s latest collections, events, and special offers on Facebook, Twitter, and Instagram. Happy shopping!
Photographed by Laurelyn Savannah Photography
The official start of summer is merely eleven days away. We can already see the days getting longer, sunnier, and warmer. We’re going on vacations to the beach, lake, and mountains. We’re spending more time at concerts, festivals, poolside parties, or maybe just on our own porch. All of this outdoor activity is why the essential summer accessory is sunglasses. Sunglasses are a fun way to complete an outfit, and they can certainly make us feel more comfortable on a day when the sun is beating down and bright. However, sunglasses are more than a fashion accessory. They’re actually essential to our eye health as well. Just like applying sunscreen or at least SPF face moisturizer and lip balm are (or should be!) part of your summer beauty routine, so should putting on a pair of sunglasses before you leave the house. Sunglasses are the season’s ultimate fashion meets function accessory!
The first priority when choosing a pair of sunglasses is making sure they block 99% of UVA and UVB rays. This means you need to ditch the $10 sunglasses from Target or Forever 21. However, designer sunglasses can be expensive, like $100+ to $200+ expensive. For those of you out there who seem to have developed a bad habit of sitting on, breaking, or losing your sunglasses, this sounds like a scary investment. However, you can find quality, UV ray blocking sunglasses for a more reasonable price if you shop around and find a good deal. Well, today I’ve done a little leg work for you whether you’re looking to invest in a more pricey pair of sunglasses or looking for a deal on a designer pair.
THE ASPIRATIONAL LOOK
Today marks the launch of the highly anticipated eyewear collaboration between American fashion model Karlie Kloss and the eyewear powerhouse Warby Parker. The 70’s inspired collection co-designed by Kloss includes three limited edition styles that come in at $145 each. With these particular designer glasses, you can feel a bit better about your investment. Warby Parker has a buy a pair, give a pair policy. For every pair of glasses they sell, they distribute a pair to someone in need. Plus, with this particular collaborative collection, a portion of the proceeds will be donated to the Edible Schoolyard NYC, a nonprofit organization who partners with public schools to give children the knowledge and tools to make healthy choices and change the way they eat for life. Shop here.
Warby Parker uses polycarbonate for all of its lenses, which offers 100% UV protection.
THE ATTAINABLE LOOK
My favorite fashion duo, twin designers Mary Kate and Ashley Olsen recently won the Council of Fashion Designers of America Accessories Designer of the Year award for their high fashion line, The Row. The sunglasses from this brand range from about $200 to a whopping $500. However, their more affordable brand, Elizabeth and James, offers some slightly more attainable options. Today through Thursday, June 12, you can snag a pair of Elizabeth and James sunglasses for a serious steal on Hautelook. The Elizabeth and James Eyewear event on Hautelook kicked off today with styles up to 83% off retail price, starting as low as $46. Shop here.
Elizabeth and James sunglasses offer 100% UV protection.
Are you a last minute gifter? Scrambling for an idea? I’ve got the perfect one!
Stella & Dot made a name for themselves with their jewelry line, but I am in love with their other accessories. At $24 each, poufs are the perfect holiday gift for any gal on your list. Got a few girls to buy for? Get 3 for $60 and save! These companions would be perfect wrapped in pretty paper under the tree or as a stocking stuffer. With all the great patterns and colors, you can’t go wrong! I’m also obsessed with their handbags, clutches, and wallets. No matter what your budget, these would make awesome gifts!
BONUS! Expedited Shipping SPECIAL: Stella & Dot is offering expedited shipping at the standard shipping costs now through Saturday, December 21 at 12PM EST with guaranteed delivery by Christmas Eve!
As if you needed another reason to get your last minute gifts from Stella & Dot, here are 3 other great incentives going on the month of December: