Category: Inside the Business

Inside Yogasmoga

Nothing in New York City ever starts on time. At least that’s what I thought until I discovered the Yogasmoga popup events at the South Street Seaport. When I arrived at the free class with Erika Bloom Pilates, I was ten minutes late, embarrassed, and flustered. I signed in, threw down a mat, and quickly tried to regain some Zen as I began my Pilates practice. At first, I’d been skeptical of doing Pilates in the midst of the concrete jungle, but there was one particular moment during the mat work that changed my mind. We were on our backs doing some bridges, the breeze off the river was washing over us, and as I gazed up between the high-rises at a perfect blue sky, I felt bliss. Needless to say, by the end of the class I was on a high and wanted more than ever to learn about the brand behind the event. I struck up a conversation with a couple of the girls representing Yogasmoga, and the next week, I found myself in their NYC Headquarters.

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Image c/o Yogasmoga || Free classes at the South Street Seaport

Katherine Bacino, Yogasmoga’s New York Community Coordinator & Editor of Rangoli, the brand’s community platform, served as my leader and guide throughout the HQ. There, I met members of the Yogasmoga team, previewed the upcoming fall collection, and got a taste of what’s in the works for the brand in 2016, all while experiencing just who Yogasmoga is.

Katherine started with the basics and explained the story behind the brand’s name. Yogasmoga comes from a Hindi colloquialism that combines a base word (like yoga) and a rhyming word (like smoga). The meaning is “yoga and the things that go with it.” Yogasmoga is not just a brand for yogis. It’s a brand for those who embrace the principles that go with it: joy, energy, and balance.

Yogasmoga our-mantra-of-innovation

Image c/o Yogasmoga || Ft. Carbon 6 Vivacity Long Sleeve Tee

Next we moved on to the upcoming fall collection, which embraces the theme “unrestricted movement.” The motif reflects the brand’s belief that activewear should hug and support the body without compressing or constricting it. This idea immediately hit home. I recently got into a discussion with my dance group about how uncomfortable and unhealthy activewear can be that promises to slim your stomach or slenderize your thighs, leaving lines and indentations on your skin. Instead, Yogasmoga aims to celebrate the natural shape and curves of the body with the mindful design of their fit and fabrics. I’m particularly excited for one of the prints in the upcoming fall line called “Topography.” To create this design, Yogasmoga used a technique called bodymap printing. Typically, patterned fabrics are cut for the desired garment at random, which means the print appears on each article of clothing in a different way. With bodymap printing, the pattern on the fabric is specifically designed to suit the garment and the part of the body on which it’s worn. So, Yogasmoga’s Topography print leggings highlight the line of your waist, curve of your thighs, and muscles in your calves.

Yogasmoga shop-helix-new

Image c/o Yogasmoga || Ft. Carbon 6 Run Jump’N Twist Crop

Finally, the moment of truth arrived. It was time to actually test out the clothes! The minute I slipped on the first pair of leggings, I experienced just how awesome this apparel is. The fabric is rich, mobile, weightless, and just feels good on your body as you move. I’m also completely smitten with the Topography print in the upcoming fall line. It’s a feminine and flattering work of art. I can’t wait to get my hands on a style from the new collection! If you’re having trouble deciding which piece of Yogasmoga apparel to try first, check out the company favorites or some of my own:

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Image c/o Yogasmoga || Ft. Carbon 6 Vivacity Crop

For those in the NYC area, check out the full list of free popup events that Yogasmoga is hosting at the South Street Seaport now through September. Then, follow Yogasmoga on social media, and stay tuned this fall for a series of live panel discussions with the brand. Finally, hold your breath! There’s rumor of a brick and mortar Yogasmoga store opening in NYC next year!

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Inside Woodbury Lane

Remember that girl from class whose style you adored? At times she was a bit eccentric, but she wore everything with confidence. Something about the way she dressed just worked, and you couldn’t go a day without noticing her ensemble. For Katelyn Kosinski, that girl was Willa, a classmate from her college days. Little did Katelyn know that a few short years later “Willa” would become the inspiration behind the name of her business, Woodbury Lane.

“When I searched the name ‘Willa’ and ‘Willa Boutique,’ I found it was already taken. So, I played around with ‘Willow” and ‘Willow Lane’ for a while. Realizing that I was hooked on the W and L being together, I landed on the name of my childhood street, Wood Berry Lane, but changed it to make just two words:” Woodbury Lane.

 

Willa was just the first bold, fashion forward female who inspired Katelyn to create Woodbury Lane.

“Truly my greatest influence has been the entire movement of women who are doing their own thing right now. There’s this revolution of girls who are insanely confident and driven, yet totally realistic in their goals… Gone are the days where women can only work for the man.”

 

Long before Katelyn took her first step toward launching Woodbury Lane, she had a clear vision of what drew her to a particular sense of style. The fashion was just one component. The confidence with which a woman wears the fashion and the pride a woman takes in her fashion are the foundation of Woodbury Lane’s aesthetic.

“[Woodbury Lane] speaks to the woman who takes pride in her wardrobe. Women who are not looking for ‘disposable clothing pieces,’ which are all too easy to come by nowadays. ‘Disposable clothing pieces’ are the ones that are incredibly trendy and poorly made. Woodbury Lane is the opposite – our clothes are of a great quality, and they’ll last for more than one season. Most of what we offer are classic basics and subtle trends that don’t necessarily scream ‘2015.’”

 

Katelyn gave a taste of what Woodbury Lane had to offer with a pop-up gift shop last holiday season, but the boutique officially opened its cyber doors last month with its first spring collection. The current inventory is stocked with a full line of clothing and accessories as well as select home and gift items. While each and every piece has its own unique appeal, Katelyn was quick to share a couple of her favorites.

“The Cream Tapered Pants are amazing because they could truly be worn all year long. They’re lightweight enough to wear throughout the summer, but they also look killer in winter thanks to the ‘winter neutrals’ and ‘winter whites’ trends that are happening right now. I’m also pretty obsessed (a word I try not to use often) with our Floral Drape Top. It’s just the most flattering piece, and the colors are spot on for spring and summer. It’s also really versatile because it’s slightly cropped, which would look awesome paired with a high-waisted skirt. However, it’s not so cropped that you’d be showing belly, so it still pairs well with denim too!”

Woodbury Lane Collage 2015

Katelyn has been a successful blogger for almost two years, but Woodbury Lane is her first small business endeavor. Throughout the entrepreneurial process, she has realized the importance of taking the time to celebrate each and every achievement.

“As a small business owner, I’ve quickly learned that every endeavor, no matter the size, is exciting! My first sale, a new shipment of merchandise, or even a really nice compliment on the shop feels like a huge accomplishment!”

 

So, what’s next for Woodbury Lane? If you’re in the Milwaukee area, don’t miss the exclusive launch party on March 22. For the first time, you’ll be able to see, touch, and try on the items from Woodbury Lane’s first spring collection. Be sure to arrive early! Woodbury Lane has partnered with a number of other local creatives to compile swag bags for the first 30 purchasers. Don’t live in the Milwaukee area? Shop Woodbury Lane online 24/7, and follow along with the boutique’s latest collections, events, and special offers on Facebook, Twitter, and Instagram. Happy shopping!

Photographed by Laurelyn Savannah Photography