The term “fashion community” has a lot of different meanings – the elite who frequent Fashion Weeks around the globe, the teams who compose the world’s top fashion publications, or the bloggers who document their style stories. Then there are individuals who simply have an innate affinity for fashion. They may not have a career in fashion or a natural outlet to connect with others like them who inherently attach meaning to articles of clothing or who are in intimate relationships with their wardrobes. For these individuals, “fashion community” is difficult to find.
Iona was one of those rare places from which a truly fervent “fashion community” evolved. Here, all breeds of fashion fanatics gathered not only to shop a meticulously curated selection of wares but also to connect. Shopping at Iona was an experience. You had the pleasure of both indulging in unique, beautiful, high-quality fashion and engaging in meaningful conversation about fashion (and life).
At Iona, you stepped out of the dressing room not just to model a look but to discuss fabric content, color trends, or the backstory of a designer. Ultimately, these out-of-the-dressing-room conversations culminated in a photo. A simple photo in front of a plain white wall. The combination of it all – the clothing, the dialogue, the knowledge, understanding, and appreciation of what you were wearing – could give any girl the confidence to transform into a model if only just for the instant the shutter clicked.
That feeling of solidarity is what a “fashion community” can give you.
So today I’m celebrating Iona and the sense of community it provided for me and countless others. In particular, I’m celebrating Pamela Wilson, the creator of Iona whose fierce passion for fashion, creativity, quality, and aesthetic became the driving force of the “fashion community” that evolved there.
For those who live in the Madison area, Iona is open for business today and tomorrow.