Locally-owned boutiques are the key to preserving your morale and your budget when shopping in NYC. A friend in Astoria introduced me to Lockwood. Thankfully, I don’t live in Astoria or else I might be there every day. Lockwood is a standout among the countless shops in NYC not only for its warm and welcoming ambiance but also for its range of clothing options. The boutique carries sizes 2-20, offering numerous brands with plus-size options, like BB Dakota, Alternative Apparel, Articles of Society, and more. While I’m not a plus-size girl, I appreciate the tone Lockwood is setting by offering fashion for everyone.
Fashion in NYC can be intimidating. More times than not, you walk into a boutique in Lower Manhattan thinking… I’m too curvy to wear that… I’m too broke to afford that… That sales associate is watching me like a hawk… Those girls are gawking at me… Do I even belong here? Lockwood is a place where women can actually enjoy the shopping experience without the pressure of haughty sales associates and patrons, unreasonable price points, and limited silhouettes. At Lockwood, you can feel confident at the rack, in the dressing room, and at the checkout counter – the way shopping should be but so rarely is in NYC.
Last week, the boutique hosted a spring preview party complete with DIY goodie bags, tattoo bar, Polaroid photo booth, wine, and 20% off all merchandise. The minute I saw the event, I texted my friend in Astoria and told her to clear her schedule.
The first time I visited Lockwood, I was like a kid in a candy store: I wanted everything. However, on the night of the spring preview party, I committed to exhibiting some self-restraint. I told myself I would stick to the needs not the wants – I needed a new dress for a few summer weddings, but I wanted this athletic little sweat-set from Alternative Apparel.
I successfully resisted and walked away with my goodie bag, a Kitsch metallic tattoo reading “inspire” on my wrist, and a few of Lockwood’s amazingly on-point paper goods. I left satisfied yet still wanting more. I can’t wait to see the spring and summer collection evolve as warmer weather makes its way to NYC. Thanks to Lockwood, there’s always a good excuse to visit Astoria.