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An Inside Look at Blogging with Jessica Camerata of My Style Vita, 11:30am, Floor 13, NW Quadrant, Veteran Atlanta-based blogger Jessica Camerata of My Style Vita gives an inside look into blogging and how it can benefit your business.
“MSV got started when I wanted to pursue a new career in writing and fashion. My previous job in a very conservative corporate America atmosphere had me itching for something that I was passionate about…”
I was sold. I’d considered starting my own blog for a long time and for the same reasons as Jessica. I attended her seminar, exchanged contact info, and met her for coffee a few months later.
“You have to sit down and just do it,” she said.
Jessica’s words were just the push I needed. I’m a creative soul, but I’m also a compulsive planner and perfectionist, the latter being why I’d put off starting a blog for so long. What I’d mulled over for years went into a short month of preparation. Using a branding questionnaire from Angie, a friend/graphic designer, and a focus group of my nearest and dearest, I decided on the name ARTicles of Clothing Blog and compiled a loose vision for from pages of notebooks, scribbles in margins, feedback from the focus group, and my own mind.
Without “sitting down and just doing it,” I may have never started a blog. However, after blogging for over a year, AOC Blog never evolved into what I hoped it would be. It became an eclectic mix of those initial intentions and whatever struck my fancy with a heavy influence from the blogging community and what my blog stats told me worked best. AOC Blog had become a mere fraction of me, half me and half something else. If I wanted to keep my passion for blogging, I had to get AOC Blog back on track, my track.
I needed to take a step back, quiet the extraneous outside influences, be true to myself, and cultivate my own method. For guidance, I looked to a book that had been on my shelf for years: Twyla Tharp’s The Creative Habit, A Practical Guide. First and foremost, this book helped me acknowledge and accept my identity: a creative. Under that creative umbrella, every aspect of my life falls into its own creative space: my compulsion to write, my fascination with fashion, my passion for dance, my love of cooking, my collection of journals, books, and magazines, and my blog. Next, I had to learn that being a creative is a way of life. It’s not just writing, fashion, dance, cooking, journaling, blogging, it’s everything from what you do while you drink your morning coffee to what you do before hitting the pillow at night. By approaching everything – no matter how mundane or exciting – with a creative mindset, I slowly began to tap back into my creative voice and my creative process. I began to establish my own creative habit.
Maybe you can relate. Maybe you also started a blog for a similar reason – an interest in writing or fashion, to do something passionately, for a creative outlet, to express yourself. Maybe the typical editorial calendars, blog stats, outfit-of-the-day-posts, and affiliate links just aren’t working for you. Over the past month, I’ve developed a new approach to blogging, and in the coming months, I’ll share the steps I took to create my method. While, I urge you to carve your own way and form your own creative habit, maybe you can learn something from my process.