As a graduate of the University of Georgia, I will always have an indescribably special place in my heart for Athens, GA (I know all fellow dawgs will agree). Athens has the highest concentration of culture per square mile of any town I’ve ever visited. Within a five mile radius of the downtown area you can dine at some of the best restaurants in the nation and shop at some of the highest caliber boutiques. Athens is also home to amazing spas and salons, quaint local bars and breweries, beautifully curated museums, intimate venues, and more. I could probably write a book praising all of the attractions in Athens, but in this City Hot Spot post, I will keep my focus on the fashion.
The fashion in Athens spans from high-end boutiques carrying top designer names to sustainable boutiques showcasing vintage and hand-made wares. It would be impossible to name just one fashion hot spot to visit in Athens. So, I’m breaking the shops down into four categories.
BEST LUXURY BOUTIQUE: Heery’s Clothes Closet
Heery’s has a better selection of top end designers than most department stores. The racks are lined with labels like Tibi, Nanette Lepore, Tory Burch, Milly, and Diane Von Furstenberg just to name a few. For over fifty years, Heery’s has been an essential fixture in the downtown landscape. They’re known for absolutely swoon-worthy window displays. I remember many a night passing Heery’s while bar-hopping and having to restrain myself from pressing my nose to the windows to oogle the new arrivals. If you’re on a budget, Heery’s holds phenomenal sales offering up to 80% off twice a year! But wait, it gets better! Whatever doesn’t sell at the major sales at Heery’s goes to one of their sister stores in Five Points, Four Seasons Fashion. Once the merchandise goes here, it’s up to 90% off! I’ve gotten some absolutely amazing items from these sales at a mere fraction of the retail price. P.S. Shop online here.
BEST EVERY GIRL BOUTIQUE: Encore
You may have seen me feature Encore in a previous post showcasing their Spring 2014 look book. Encore’s carefully curated look books are just one of the things that set this boutique apart from the countless others in the downtown area. Encore carries all the essential brands like Michael Stars, Sam Edelman, Tart, Joes Jeans, and many, many more. Think of this as the ultimate every-girl’s boutique whether you’re looking for the perfect dress or basic denim. Don’t forget your accessories! Encore also has a full line of jewelry, handbags, and other wares. No matter what your style – trendy, preppy, bohemian, classic – Encore has something for you. Encore’s owner Nikki Grant has truly raised the bar for fashion retail in Athens with tactful buying, impressive styling, and a very relatable online presence that appeals to girls of all ages and styles.
BEST SUSTAINABLE BOUTIQUE: Community
Community has added a whole new dimension to the fashion scene in Athens. It is a sustainable boutique situated in my all time favorite space in downtown, right above Jittery Joe’s. Community features vintage apparel and accessories, hand made wares by local artisans, and apparel that is designed in house from vintage pieces. In addition, Community offers sewing and knitting classes, alterations, private shopping parties, and closet consultations. Ultimately, Community has cultivated a place for those interested in the art of fashion design to connect and continue their education. They also demonstrate a strong advocacy for local artisans and sustainable fashion with an emphasis on unique style and impeccable quality. This is truly a carefully curated a one of a kind boutique. P.S. Shop online here and check out their OOTD here!
BEST CONSIGNMENT BOUTIQUE: Suska
You may have seen me feature my favorite consignment boutique in my Spring Cleaning: Closet Edition post back in April. Even though I haven’t lived in Athens for almost three years, this is still where I go to consign my clothes. I’ve yet to find a better consignment boutique in Georgia or elsewhere! Suska is located about two miles outside the downtown in five points. Suska’s owner, Susanna Drennen, founded the boutique in 2005 with a passion for fashion as well as eco-consciousness. She believes that buying second-hand or previously loved items is a great way to recycle, and I couldn’t agree more! Suska is not another Plato’s Closet. They do not give you cash on the spot. Through a methodical process they hand select every garment and research each item through a number of channels to assess its current value, taking into consideration factors like its original retail price, depreciation, and its resale potential. After the 45-day consignment period, you receive 40% of each item’s value in cash or check or 50% of each item’s value in the form of a store credit. Learn more about their process, policies, and how to consign here.