When a new season comes around, we know that means a new round of ad campaigns. Typically, there is chatter about who will be the new faces of fashion for the next season, but until official announcements are made or images from the upcoming campaign are leaked, we eagerly wait with anticipation. For three major brands, the results are in whether they like it or not. Without further ado, here are three of the new faces of fashion!

ZARA

Hailey Gates for Zara, image courtesy of Zara

Spanish clothing and accessories retailer Zara is going for the every-girl in their Spring 2014 look book, titled “Zara Pictures.” The international brand scored four global fashionistas for the campaign: former Moda Operandi creative director Taylor Tomasi Hill, former Barney’s New York fashion director Amanda Brooks, The Paris Review’s Hailey Gates, and Elle China’s editor Sherry Shen. The ladies are no stranger to wearing looks fresh off the runway, but in this campaign, they show us they are just regular gals like the rest of us as they rock affordable ensembles from Zara. Each lady is featured in looks that mirror her personal style, and the campaign reflects a laid back, street style blogger vibe. You can view the full “Zara Pictures” look book here.

BOBBI BROWN

Kate Upton for Bobbi Brown, photographed by Ben Ritter, courtesy of Bobbi Brown

Last week, Bobbi Brown announced the new face of her cosmetics line will be supermodel Kate Upton. Upton will be the second celebrity spokesperson for the popular cosmetics brand, following Katie Holmes, and the first blonde model featured in a Bobbi Brown campaign. Many know Kate Upton as a Sports Illustrated swimsuit model, but now Upton is looking forward to a new role as a beauty role model for women. The first aspect of the campaign, currently featured on Bobbi Brown’s site, focuses on “Confident Beauty.” The campaign goes on to read, “Everything starts with confidence: it’s the secret that makes a woman most beautiful. That’s why we chose Kate Upton – the epitome of stunning and confident beauty – to be the face of Bobbi Brown this season.” As if we needed another reason to love Kate Upton, she’ll now have the opportunity to showcase her beauty inside and out!

CHANEL

Kristen Stewart for Chanel, photographed by Karl Lagerfeld, courtesy of Instagram user Garcon_Chanel

You may have heard a little rumor floating around back in December about the new face of Chanel. Well, the rumors are true: Kristen Stewart is the star of Chanel’s new Pre-Fall 2014 campaign, Paris-Dallas. Chanel debuted the Paris-Dallas collection in Dallas, Texas last December. In typical Karl Lagerfeld fashion, the show was over the top. However, it was also highly controversial because of the continued concern with cultural appropriation within the fashion industry. Aside from the more ornate looks, the collection also includes a number of very wearable pieces inspired by the American West. Thanks to what I perceive as a leak on Instagram (because the photos have since been removed from the account), we have a first look at some of the images from the campaign, which were shot by Lagerfeld himself.  The official campaign is set to debut in May, so be prepared to hit your local newsstand in the next couple months.